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It’s no secret that online video is one of the most powerful marketing mediums on the planet.
Creating your first however, can be a huge challenge. After all, there’s shyness to overcome, technical knowledge to learn and a reasonable amount of time commitment to make them look professional. If you fall into that category, all of your excuses are about to be swept from under your feet! I’m about to show you a video branding tool that is super fast and easy to use, that will skyrocket your credibility. It’s called Google Search Stories Video Creator and you’ll find it on YouTube.
In under 5 minutes this powerful little gem will allow you to create a video from Google’s search results all about you. You can choose results from blogs, images, news and general search. Choose your music, add a title and with the click of one button, your masterpiece is uploaded directly to YouTube! Imagine the boost to your credibility having a video that shows all of the Google search results on your brand. But the power doesn’t end there…
Google Search Stories Video Creator is also a powerful way of telling a story.
As well as the obvious plus for your personal branding, you can also create stories around your affiliate products, your Network Marketing opportunity and just about anything else you can think of. Rather than show you an example of a personal video, I decided to have some fun and create a video about the founders of my Tribe Community.
If you don’t want your Search Story to look like everyone elses, here’s how to stand out from the crowd and take your video to the next level.
Check out the updated video below compared to the first video and I think you’ll agree, the extra 8 seconds in length, makes a difference. Oh and just a tiny thing I forgot to mention…. By the time I woke up the next day, this video was ranked number 4 for the search term ‘Social Media Tribes’. How cool is that for SEO 101!
Ok so lets dig in to how to create one!
This is getting slightly more technical but I promise it’s still easy, and will take you an extra 15 minutes. You do want to stand out don’t you ;-)
Take your newly created masterpiece and download it from YouTube to your computer.
While logged into your YouTube account, click on my videos and find the Search Stories Video you just created.
Now you should see Edit, Insight and a downward pointing drop down arrow.
Click on this and select Download MP4
Now your masterpiece in the making is on your computer!
Next head over to OneTrueMedia and create a Premium account ($3.99 a month).
Login and click on create.
Go to add images and video clips and click upload photos and video.
The next screen will say select files so choose the name of the file you just downloaded from Youtube.
Repeat this step and upload a powerful graphic or logo that has to do with your message.
Next ignore all the options to add music text etc and go straight to Edit & Sequence. Now you will see your uploaded files.
Make sure your graphic is before the video file and click directly on it.
Leave all the properties as they are and click on effects.
Choose an effect from the dropdown menu, save it and you’re almost done!
Final tip: Download the video directly to your computer before uploading to Youtube as it removes the OneTrueMedia branding.
Now the reason we want to leave all the properties as they are and just choose and apply an effect, is to save time. This is one of those cool services that have a million and one options but we don’t want to be there fluffing around all day! If you like the effect I chose, it’s called Metropolis.
If you’ve made your own Search Story, make sure you come back and post your link in the comments, I’d love to see it. Did you think the extra time spent over at One True Media was worth the effort? Post a comment below and let me know your thoughts on this incredibly simple, yet powerful tool.
If you’ve ever questioned the value of being involved with an online Tribe Syndication community that generates activity for your site, think again!
The latest update to Googles indexing alogorithim, otherwise known as the ‘Caffeine Update’ has now made ‘activity’ more important than ever before.
Here is a snippet from Google ‘s official announcement: ”Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is [...] Continue Reading…
Have you ever wondered why your Network Marketing team isn’t duplicating as fast as you’d like?
Depending on how closely you’ve looked at the culture you’re creating within your organization, these 3 key points could be the make or break in your teams success.
Are your new team members motivated by money or recognition?
Have you immunized them against rejection and taught them how to celebrate low points?
Are they immediately armed with the tools they need to get a new person started independently of you?
Ok so lets dive straight into the first crucial step in creating a downline explosion for your team.
If [...] Continue Reading…
If you’ve ever been on some of the big name sites and noticed a cool little icon in the address bar, you might have wondered what they’re called.
In todays post, I want to introduce you to Favicons.
Previously I’ve spoken about the importance of creating a Gravatar. Then of all things I discover there is such a thing as a Blavatar! I’m not going to go into what a Blavatar is because its only applicable to wordpress.com sites and I know that as an entrepreneur, you already have a wordpress.org self hosted site :)
Have you ever given out your email address to opt-in to a ‘secret training tips or special offer’, only to find that the video you were sent is already on YouTube for all to see?
I know I have and it’s annoying as it leaves you with a feeling of being misled. There is nothing secret or exclusive about a video that’s already on Youtube! Not only is this damaging for your brand, it’s kinda weird for your viewers to be watching a video that is welcoming people to a sales page and/or saying “On the next page you [...] Continue Reading…
I’ve been noticing lately that so many really well designed blogs, that have awesome content, still lack an important crucial aspect….
Social proof and a sense of community!
It kinda got me thinking of the analogy of being invited to a party at the best looking house in your street. At first glance, it seems inviting because it’s well designed (just like many blogs).
Yet when you arrive and take a look around, you discover this house you admire actually has no guests. Right then and there you probably felt like going home (clicking off the page) but in the spirit of [...] Continue Reading…
Ever noticed a company replicated capture page that says “You can have your very own website, just like this one”?
If you have, then that statement alone should be an alarm bell and I’ll talk more about why in a moment.
On the surface, most of these replicated sites look pretty darn sexy, use the latest in technology (or do they?) and seem to cover every possible detail about your amazing company and products. If you’re brand new to the industry, the thought of having your own sizzling hot marketing website can seem very appealing.
One of the things I’ve always loved about Network Marketing, is that it leaves no stone unturned when it comes to personal growth.
In this post I’m going to share a real life story that started last year and continues to be one of the most inspiring learning curves I’ve encountered so far….
We all keep regular contact with our leaders, usually daily, if not several times per day. If you are used to this kind of contact and it suddenly drops off, naturally you become concerned. Well thats what happened to me last year when one of my top leaders, [...] Continue Reading…
Have you noticed there’s a ‘tribal’ buzz happening out there on the Social Networking sites lately?
If you haven’t, I’m going to sum up the benefits in one short sentence…
Put simply, having your own Social Media Tribe = A massive amount of free traffic and eyeballs on your content.
Unless you’ve been online for a while or are an SEO expert, you would have noticed it’s not easy to get your content out there. You know the feeling… You’ve created your masterpiece, installed the latest cool Social Media plugin to make it easy for people to syndicate and a week later [...] Continue Reading…
Have you ever walked up to a complete stranger, asked for their Twitter and Facebook profiles, waited politely for 5 minutes and then started shouting at them? If you ever feel tempted, please give me a call first so I can save you from being detained by the men in white coats :)
Well I don’t know where these men in white coats are hanging out these days but I reckon they could make a killing scooping up abnormally behaved people on the Social Networking sites!
I made a new Facebook friend today and I thought (as we probably have some [...] Continue Reading…
I don’t know about you but I’m in two minds as to whether 2009 really flew by or not. Partly because I spent most of it learning new skills and it almost feels like it was a long way back that I delved into Social Media. And it wasn’t a long way back at all, it was less than 12 months ago!!
In retrospect, this would have been a great post to get done by Dec 31st but after reading my friend Kary Rogney’s post, I’m starting today with no regrets.
» By 2010 Gen Y will outnumber Baby Boomers….
» 96% of them have joined a social network
» If Facebook were a country, it would be the world’s 4th largest
» The fastest growing segment on Facebook is 55-65 year-old females
» Generation Y and Z consider e-mail passé…
» In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
» The #2 largest search engine in the world is YouTube
» Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
» 78% of consumers trust peer recommendations…Only 14% trust advertisements
» 24 of the 25 largest newspapers [...] Continue Reading…
A few days ago, I was having a conversation with a friend about Blog comments and I mentioned Gravatars. His reply: “What the heck is a Gravitar!”
Well I’m glad he asked, because it reminded me that a few months ago I didn’t know what one was either. I mean like what a strange word for a start. When you break it down, it actually does make sense though.
Globally Recognized Avatar = G-R-Avatar.
Ok so now we’re done with the jargon, lets talk about how it can benefit your efforts online.
You might have heard of Follow Friday or even seen the #FollowFriday hashtag flying about the Twittosphere, anywhere from Thursday through to Sunday, but did you know there is such a thing as #FF etiquette?
Follow Friday started with one tweet by @Micah in mid January which read: ”I am starting Follow Fridays”. ”Every Friday, suggest a person to follow, and everyone follow him/her”. ”Today its @fancyjeffrey & @wiredone “. Micah stated, “I started #followfriday to highlight our friends we are proud of”.
Since #FF developed an almost cult like participation, I’ve noticed a growing trend of people sending a bunch [...] Continue Reading…
Social Media has literally changed the Network Marketing industry for ever and you definitely don’t want to miss out.
So lets talk about Social Media, why it’s important to start using it now and what benefits it has to offer Network Marketers.
Social Networking through the Internet, offers one of the most powerful solutions to one of the greatest hurdles we face, running out of our warm market.
If you don’t embrace Social Media now and you still think it’s a fad, you probably won’t remain at the forefront of our industry.
In the past, we gave all kinds of advice on how [...] Continue Reading…