Imagine having access to data that could literally double your blogs conversion rates overnight.
Better still, think about how powerful it would be if you could see videos of exactly how people interact (or don’t) with your opt in box, your lead capture page and your shopping cart. How incredible would it be if you could watch videos that give you powerful insight into how your visitors engage with all of your pages, your widgets, your social media buttons etc? If you haven’t heard of Clicktale yet, it’s a online marketers dream come true!
Check out the video below to hear how the team at Clicktale changed one word on their opt in form and doubled their conversions. (Excuse the rattling sound but my Mac is booked in to see the doc this week :)
Below is how their opt in form looked. As you can see, they had 5 fields to fill in but only 4 out of the 5 had an * indicating they were required fields.
Using their own form analytics, they discovered they had a 42.57% conversion rate. Not bad! But what they also discovered was that 39% of their visitors started to fill in their opt in form but never completed it. Using their Drop Report, they discovered field number 5 was the problem area with a drop off of 37.7% of visitors. So 37.7% of the 39% were instantly identifiable.
The 5th field happened to be the field that asked for the visitors phone number. Now this is extremely powerful insight as it wasn’t a required field!
Adding the word optional had an extremely powerful effect on conversions
If you think you had it covered by not making all fields on your form a required field, think again. From the studies the gang at Clicktale did, it would indicate that people scan your opt in form and assume that all fields are required unless you tell them they’re not!
So what they did was add one word, optional and bang, their conversion rate went from 42.57% to 80.1% overnight!
After this change they also found that 66.3% of their visitors chose to leave this field blank. This is a really powerful example of how asking for to much information from your visitors can scare them off.
How can Clicktale help improve my blog in general?
If you’ve been using Google Analytics, Clicktale compliments this tool beautifully. It’s one thing being able to see data on how people found your site, how long they spent on your site etc but being able to watch videos of how visitors interact when they come to your blog is priceless.
If you’ve thought about installing the software on Facebook to watch videos on how your ex engages on other pages, sorry your out of luck!
Here’s what’s included in the free version
- Domain Tracking for 1 domain
- Page Reports
- Advanced Filtering
- Visitor Playback Movies – first 2 page views only
- Click Heatmaps – limited to the most popular page
- Attention Heatmaps – limited to most popular page
- Scroll Reach Heatmaps – limited to most popular page
- Mouse Move Heatmaps – limited to most popular page
- Form Analytics – limited to most popular form
If you want to view the data on https secure forms such as shopping carts, you’ll need the paid version. As the paid version allows tracking for 3 domains, you could partner with 2 others to bring your monthly cost down to $25.
So there you have it, an online marketers dream! If you think others can benefit from gaining incredibly powerful insight into how visitors engage on their sites, be sure to tweet them this post. And of course make sure you leave me a comment below and let everyone know about any cutting edge software you’ve been using lately.