It’s no secret that online video is one of the most powerful marketing mediums on the planet.
Creating your first however, can be a huge challenge. After all, there’s shyness to overcome, technical knowledge to learn and a reasonable amount of time commitment to make them look professional. If you fall into that category, all of your excuses are about to be swept from under your feet! I’m about to show you a video branding tool that is super fast and easy to use, that will skyrocket your credibility. It’s called Google Search Stories Video Creator and you’ll find it on YouTube.
In under 5 minutes this powerful little gem will allow you to create a video from Google’s search results all about you. You can choose results from blogs, images, news and general search. Choose your music, add a title and with the click of one button, your masterpiece is uploaded directly to YouTube! Imagine the boost to your credibility having a video that shows all of the Google search results on your brand. But the power doesn’t end there…
Google Search Stories Video Creator is also a powerful way of telling a story.
As well as the obvious plus for your personal branding, you can also create stories around your affiliate products, your Network Marketing opportunity and just about anything else you can think of. Rather than show you an example of a personal video, I decided to have some fun and create a video about the founders of my Tribe Community.
If you don’t want your Search Story to look like everyone elses, here’s how to stand out from the crowd and take your video to the next level.
Check out the updated video below compared to the first video and I think you’ll agree, the extra 8 seconds in length, makes a difference. Oh and just a tiny thing I forgot to mention…. By the time I woke up the next day, this video was ranked number 4 for the search term ‘Social Media Tribes’. How cool is that for SEO 101!
Ok so lets dig in to how to create one your own branded video!
This is getting slightly more technical but I promise it’s still easy, and will take you an extra 15 minutes. You do want to stand out don’t you ;-)
- Take your newly created masterpiece and download it from YouTube to your computer.
- While logged into your YouTube account, click on my videos and find the Search Stories Video you just created.
- Now you should see Edit, Insight and a downward pointing drop down arrow.
- Click on this and select Download MP4
Now your masterpiece in the making is on your computer!
Next head over to OneTrueMedia and create a Premium account ($3.99 a month).
- Login and click on create.
- Go to add images and video clips and click upload photos and video.
- The next screen will say select files so choose the name of the file you just downloaded from Youtube.
- Repeat this step and upload a powerful graphic or logo that has to do with your message.
- Next ignore all the options to add music text etc and go straight to Edit & Sequence. Now you will see your uploaded files.
- Make sure your graphic is before the video file and click directly on it.
- Leave all the properties as they are and click on effects.
- Choose an effect from the dropdown menu, save it and you’re almost done!
Final tip: Download the video directly to your computer before uploading to Youtube as it removes the OneTrueMedia branding.
Now the reason we want to leave all the properties as they are and just choose and apply an effect, is to save time. This is one of those cool services that have a million and one options but we don’t want to be there fluffing around all day! If you like the effect I chose, it’s called Metropolis.
If you’ve made your own Search Story, make sure you come back and post your link in the comments, I’d love to see it. Did you think the extra time spent over at One True Media was worth the effort? Post a comment below and let me know your thoughts on this incredibly simple, yet powerful tool.