Youtube announces a cool new feature!
Have you ever given out your email address to opt-in to a ‘secret training tips or special offer’, only to find that the video you were sent is already on YouTube for all to see?
I know I have and it’s annoying as it leaves you with a feeling of being misled. There is nothing secret or exclusive about a video that’s already on Youtube! Not only is this damaging for your brand, it’s kinda weird for your viewers to be watching a video that is welcoming people to a sales page and/or saying “On the next page you will see xyz” when the person is not on your sales page but watching it on Youtube.
Up until now, the problem wasn’t that it was impossible to share private videos with your list or as part of your free report, it’s just that it wasn’t easy. You could fluff around working out how to use Viddlers ‘sercret URL’ function, or pay to host your videos else where but there was nothing super simple about either of these options. YouTube had a ‘private’ option that could be shared with up to 25 people, but not only was the cap a problem, the viewers needed to also have a YT account!
Today, all of that changed!
In an effort to help students keep their videos private and yet still have the ability to share with their parents and classmates, YouTube has just introduced ‘Unlisted Videos’.
So from a marketing perspective, this now means you have a powerful new tool to use in your email campaigns. With the tick of a box, your videos will no longer show up on your channel, in the search results or on public pages (unless of course, someone decides to share your link).
The other feature that I’m super excited about is ‘Unlisted’ Embed codes for your Blogs and MLM Marketing Funnels. The YouTube blog and FAQ’s don’t seem to have covered this but I was able to make it work when I tested it. I’ve made one of the videos on this blog ‘Unlisted’ and it still plays! So until YouTube covers Unlisted Embed codes in their FAQ’s I would say the easiest way to do it is to upload a public video, grab the embed code and then change it to Unlisted once you have finished.
Ok so who is now itching to scoot off and remove some of those funky sales page video intros and other stuff that doesn’t make sense to a new viewer from your YouTube channel? :-)