Have you ever noticed a company replicated capture page that says “You can have your very own website, just like this one”?
If you have, then that statement alone should be an alarm bell and I’ll talk more about why in a moment.
On the surface, most of these replicated sites look pretty darn sexy, use the latest in technology (or do they?) and seem to cover every possible detail about your amazing company and products. If you’re brand new to the industry, the thought of having your own sizzling hot marketing website can seem very appealing.
The problem is, people are attracted to joining your opportunity because you are offering them a solution to their pain. If a person has worked a 9-5 job for decades, they are likely to have resolved that a solution to their pain doesn’t exist. They may be completely operating from survival mode and so their ability to dream big has been left somewhere back in childhood. Our job, is to reconnect that person back with their dreams and goals and help them to see new possibilities.
A replicated website shows them a fantastic product, management team, comp plan etc etc, but it doesn’t show them how it’s all going to work for them. At this stage, the opportunity being presented might be interesting but in your prospects eyes it’s all just a pipe dream. It’s only through connecting and creating a relationship with you, that they can start to see how it’s possible for it to work for them.
Unfortunately, many MLM replicated sites allow you do little more than display your name, number and perhaps a photo. They do very little to connect you with your prospects.
But they are designed by multi million dollar companies, wouldn’t they know best?
Well firstly, due to our friends at the FTC, most MLM companies are shaking in their boots over compliance issues. The marketing arm of many great companies has been suffocated by the legal department, resulting in very limited, if any, customization of these cookie cutter websites. Not great if you want to stand out from the other tens, if not hundreds of thousands of distributors marketing your opportunity!
Secondly, people join people and not opportunities. Yet most replicated websites are not geared for creating personal connections (yet!). They don’t have powerful relationship building avenues to ‘Follow You On Twitter’ , ‘Connect with you on Facebook’ or ‘Contact You On Skype’. They send out ‘old style’ marketing emails otherwise known as ‘push’ or ‘shout’ marketing, with no opportunity for you to further your relationship with your prospect.
Thirdly, they often have very poorly written sales copy, way to many links (that can send people into information overload right from the get go) and no clear call to action.
Let me give you an example of a reputable ‘A’ company’s replicated website that I recently tested.
Step one: I entered my details on the distributors capture page (which gave me no opportunity to connect or learn more about them). I also didn’t enter my phone number.
Step two: I received a pre written company email in my inbox which read:
What if you could start your own business where:
- You already have proven products
- You didn’t have to deal with the headache of manufacturing and inventory
- You already had the perfect website
- The shipping was done for you for free
- You never had to do payroll or manage employees
- At the end of the week, you get a check!
But guess what, this is one of only a tiny handful of company written automated emails I ever received from this poor distributors website!
Yet according to the US Executive Sales Association, only 2% of sales are made from the first exposure, yet 80% of sales come from between the 5th to the 12th exposure!! So this distributor was using a self replicating website, that had no ability for them to create relationships (when we are in a relationship marketing business!), and was completely reliant on the companies ability to create a connection between the prospect and their potential business partner. As I didn’t leave my phone number, they were left with very little chance of exposing me to their opportunity 5-12 times.
The company emails ended with a link to ‘learn more’ or ‘contact us’.
Here is the kicker… I clicked on ‘contact us’ and guess where it took me? Not to the distributor so I could ask questions and build a relationship, it took me to the corporate contact page!!
Then I clicked on ‘learn more’ and it took me back to the replicated site. Drum roll as I share how many shiny new toys I was presented with to get distracted/confused by… In short, just on the home page alone, I was given a total of 14 places to click!!
So while we wait for many MLM companies to come into the 21st century and produce replicated sites that focus on relationship marketing, what’s the solution?
If you were just aiming to keep your prospect laser focused on your companies most powerful tools, you could head over to Free Web Templates and create your own. Grab a template that allows you to embed 1 or 2 of your companies hottest videos, customize it and away you go. While this option cuts down on distraction and overwhelm by not offering so many shiny tools to click on, it’s still not geared to build the relationship.
By far the most logical solution in Network Marketing is to build ‘YOU INC’
Building your YOU INC brand is not a new concept in Network Marketing, however it is still not widely being taught. Setting this up allows you to profit being you, rather than profit from marketing a company that you don’t own.
I see so many people In Network Marketing getting hung up on how many levels deep their Comp Plan pays or the Orac score of their nutritional product, yet the real power is in none of the above. Your primary focus should be on how to become more valuable to your target market.
If your company has hundreds of thousands of distributors, there is every chance that your prospect has already been approached about your opportunity. What’s going to make the difference in who they decide to join is YOU.
If you can show that you have valuable skills, that the majority of distributors don’t, you’re guaranteed to have more people joining your opportunity.
So lets talk about the basics of getting ‘YOU INC’ up and running.
If your building your warm market and incorporating social media strategies, you need a central hub where people can find out more about you, what you have to offer and connect with you on a more personal level. While owning your own website is great, unless you have the skill or money to continually update it, its not going to be a feasible option if you are new or on a budget. Your best option is to start a self hosted WordPress blog using yourname.com as the domain.
If this sounds like an overwhelming, daunting concept because you think you lack the technical skills, don’t panic! The internet has revolutionized the way we learn and there are now free courses that will take you click by click through the process. With software that captures the tutors computer screen, you can be stepped through exactly what to do on your computer screen!
If you need any help with finding free blogging resources, just give me a shout :)
I would love to hear your experience with replicated MLM websites. If you’ve found any that you think are a cut above the rest, pop a generic link in the comments below and join the conversation!
Here’s to YOU INC success,