Is Social Media Your Solution To Never Having To Stalk Your Way To Network Marketing Success Again?

Social Networking through the Internet, offers one of the most powerful solutions to one of the greatest hurdles we face, running out of our warm market.

If you don’t learn about Social Media now and you still think the Internet is a fad, you probably won’t remain successful.

In the past, we gave all kinds of advice on how to continue to build your warm market that are just plain outdated in today’s world.  Nowadays there is a pretty simple system that you can follow to make sure your warm market never runs out.

I remember one of things that really jumped out at me from the book Wave 4, was when the author spoke about how all distributors eventually run out of their warm market. “When your team start coming to you with this dilemma, if you don’t have an answer, you will see the attrition rate in your business start to rise”. Yikes!

That message had such an impact on me that I immediately instigated a plan. I developed a list of all the ways I was going to coach my team on how they could increase their warm market, if and when they came to me with this problem. Phew!

Strategies like:

=>Attend small business and franchising expos and gather cards from stall holders

=>Join business-networking groups in your local area

=>Start attending you local Chamber of Commerce meetings

=>Letterbox drops

=>Hang out in Hotel Foyers in a dark suit and stalk people                                                                                   (Just kidding, I heard that one from a friend and thought I would throw it in for a laugh!)

Do these methods work, well they can but they are too slow if you want to build a large organization..

By teaching people how to use Social Media correctly, you can increase your warm market hundreds of times faster than with any of these traditional methods.

Let me give you a really powerful example of how this works.

Traditionally we set up appointments and talk with potential business partners over the phone or in person.  If the person is not a friend or family member, a large portion of this meeting time is spent ‘breaking the ice’ and getting to know them.  When the meeting ends, we exchange details and then follow up, follow up, follow up.

Fast forward to today and you can be building a relationship with the person through one of the social media sites before you even meet them.

If the timing is right and one of your social networking buddies is at a time in their life where they express they’re open to a new opportunity, you won’t be spending the first half of the meeting breaking the ice as you will have done that long ago.

Then when the meeting ends, instead of filing their details and diligently following up like crazy, the relationship continues to strengthen through one of the online social networks.

We know that people join people they ‘know, like and trust’, so it makes sense to use every opportunity you can to let people get to know you.

This is where learning how to apply Attraction Marketing strategies to build rapport through these Social Networking sites becomes really exciting.

Face Book (which is just one of hundreds of social networking sites), is now rocketing towards 400,000,000 members, do you think some of these people might want to work with you?

The good news is, if you don’t have a clue where to start with online social networking, you can learn these strategies for free.

I’ve been reviewing a lot of training programs available on the internet that teach you the ‘how to’ and found most of them to be quite overwhelming for a new person.  Some of them are free and some are around $100 a month.

So far I’ve found that most of these systems have a back office or members area with no clear direction on where a new person should focus their initial efforts.  Even worse, there are often enough training videos to sink a ship resulting in new people being sent into information overload.

Recently I came across an awesome training site that eliminates the above confusion AND it’s free.  Rather than aimlessly sending a person into a hit and miss back office, it delivers bite sized step by step videos via email.  The emails come once every 48hrs so you don’t become overwhelmed.

It was created by a Network Marketer for Network Marketer’s which means the content is laser focused on building your business.

How about you, have you been implimenting Social Media as part of your marketing strategy?

Drop me a line and let me know your successes and struggles in this area.

Michaelé