If you want fast duplication in your business, setting your team up with a blog might be counterproductive
With web publishing tools becoming easier to use by the minute, more and more marketers are being lured into the powerful world of blogging. The concept of setting up a brand around “You Inc” and owning your own piece of real estate on the internet sounds exciting. And if learning the technical know how seems like to much to get your head around, there are fantastic blog design services out there that will do it for you. Given the massive exposure a blog can bring compared to traditional offline marketing, it makes sense to want to bring your team on board.
If you’re in a business that requires duplication for success however, you might want to rethink the blogging strategy for newbies. After watching closely for some time now, I’ve noticed some revealing trends…
- The high drop out rate of new marketers who came online to build their businesses because they were led to believe it would be easier.
- The drop off rate due to the shear overwhelm of discovering the other strategies they need to learn in order to drive traffic to their blog.
While all this is going on in the background, valuable time that could have been spent building powerful business relationships is being lost. Even worse, momentum either doesn’t kick in or becomes suffocated in the process. Now don’t get me wrong, in this day and age I think it’s more important than ever to have a central hub to build your brand from and a blog is the perfect platform for this. For brand new people coming online however, I’ve discovered you need both a short and long term, beginners and intermediate strategy.
Blogging is a powerful intermediate strategy for your team but Facebook can bring fast short term rewards
Setting up a blog is not a strategy in itself. As well as the continual never ending technical learning curve, there’s content to be produced, opt in offers to be created, auto responders to be set up, search engine optimisation to be learnt, videos to be made, traffic to be driven, community to be built and the list goes on and on. For most people, it takes many months before they start seeing results.
When people first come online, they bring with them the same skill sets they had offline. If they lack good communication skills or the ability to lead and influence, this will only be amplified online. If you’re in any sort of relationship marketing business (and thats most of us), learning the art of building rapport quickly is paramount. And the most powerful online medium we have to shorten that learning curve is Facebook. Teaching your team how to engage, build rapport and create potential business contacts through Facebook can start producing results almost immediately.
Facebook is predicted to hit one billion users by 2012
If a brand new person has ever had an opportunity to connect with their target market en mass without the need for elaborate technical skills, it’s now. 2011 is just around the corner and your target market are on Facebook. In the months it might take for a new person to start producing results from their blogging efforts, they can be building an online presence and connecting with prospects within weeks. For a new person coming online, the faster you can empower them and build confidence in their ability to generate results, the more likely they are to get excited about the next step. So if someone is brand new, set them up on Facebook as a beginners step and integrate blogging as part of an overall intermediate strategy.
While this post goes against the grain of what a lot of online marketing courses are teaching as a first step, I hope it’s enabled you to rethink whether it’s really been the right path for your team.
In the next post I will be sharing strategies for getting your new team members set up and tapping into the power of Facebook in no time.
Whether you agree or disagree with this concept I would love to hear from you in the comments below. And if you found it valuable, don’t forget to share this post on Twitter and Facebook!