Have you noticed there’s a ‘tribal’ buzz happening out there on the Social Networking sites lately?
If you haven’t, I’m going to sum up the benefits in one short sentence…
Unless you’ve been online for a while or are an SEO expert, you would have noticed it’s not easy to get your content out there. You know the feeling… You’ve created your masterpiece, installed the latest cool Social Media blog plugins to make it easy for people to syndicate and a week later your little tweetmeme button painfully sits at the grand total of 1. Thanks Mum! Your blog is like ghost town and the few visitors you’re getting are probably being scared away by the lack of ‘social proof’.
Last year after dedicating every spare moment into squeezing in just about every course I could on Social Media Marketing, there was still something critical missing…. If you listened really closely, you could just about hear the tumbleweeds rolling down my blog. Not good!
ENTER: Social Media Tribes & Blogging Alliance To The Rescue!
Ok so at the end of last year, I hooked up with 5 Ghost Busters (aka Social Media leaders), who banished those tumbleweeds, scared off the ghosts and replaced them with a raving bunch of cheerleaders.
Having your own Social Media Tribe is like a mini mastermind group of like minded people who all syndicate each others content. So instead of promoting your own stuff (which you want to keep to a minimum anyway), your Tribe does all the syndicating!
Here is how it works…
First you want to find 4 or 5 other people who are at a similar stage to you in implementing Social Media.
You then set up a ‘Tribe Power Hour’ on skype once a week.
From there, you go through all of each others social networking profiles and start a frenzy of activity. You add comments to their latest blog posts, share them on Facebook, Retweet them, rate videos on Youtube and tag each other having loads of fun. I can tell you from experience that when a bunch of people are out there stirring up fun, people come from everywhere wanting to join in :)
So once you’ve teamed up with a mini mastermind group who each have a few thousand followers on Twitter and a few hundred friends/fans on Facebook, your content is suddenly being sent out to tens of thousands of people. Did I mention this is all in the space of an hour? Now that’s leverage! Guess what happens after this? EVERYTHING suddenly comes alive and your traffic goes through the roof! It’s like the Law of Reciprocity on steroids!
Of course you still need to be producing content and actively engaging in conversation but no matter what industry you’re in, this is a hugely powerful strategy.
I only learned about the concept 8 weeks ago when I partnered up with 5 guys who had created (in my mind) the ‘perfect’ Social Media Tribe. Why perfect? Because each one of them had a specialized area of knowledge on different aspects of the Social Networking sites. There were some cutting edge strategies and funky plugins that I never even knew existed that really took things to the next level.
More about some of these ‘stand out from the crowd’ strategies in my next post.
How about you, do you have a Tribe of cheerleaders on the Social sites yet? Have you thought about using a content syndication ‘power hour’ for maximum leverage?
If you have any questions or stories to share, I’d love to hear from you.