How to beat google through an online Tribe Syndication community!
Here is a snippet from Google ‘s official announcement: “Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before”.
So essentially, including ‘fresher results’ now means that Google is indexing social activity such as Twitter, Facebook, comments etc at lightening speed.
Over the last few months I’ve watched top affiliate marketers make it to the first page of Google (and even hit # 1) for their keyword in under a week. Guess what their secret has been? An intricate combination of activity!
Here are a few of their secrets to getting first page Google rankings…
Generating link activity to their site by commenting on other high PR sites, waiting for the comment to be approved and then ‘pinging’ the search engines to let them know there’s been ‘activity’ on the site through services such as http://pingoat.net .
Writing 10 ‘keyword’ specific articles and submitting them to a powerful combination of social networking sites, article sites and social bookmarking sites. Followed by pinging the newly created URL’s and then creating rss feeds. Submitting the feeds to the top feed aggregators. (This was all done in a specific, well planned order).
If all this pinging and submitting sounds confusing, don’t worry it was for me too! The above strategy seemed quite complex at first until finally the penny dropped. It all boiled down to ‘activity’! Of course these guys were expert affiliate marketers and so they had their sites correctly optimized for their keywords but… A significant part of their first page results came from a calculated amount of pinging, comments etc that all led to letting Google know their site was alive and kicking!
Whilst relevant quality backlinks still remain an important factor, ‘freshness’ of content has never been more important. And guess what counts as fresh content on your blog… If you guessed comments, you’re correct.
If you don’t have a high traffic site that ‘organically’ creates lots of activity, RSS subscribers, pings etc, the way to get the big Google bot’s attention is to join an online tribe community that creates the activity for you. Imagine how much more powerful the above strategies could have been for these guys if they had a tribe submitting their content to 43 social bookmarking sites using powerful tools like Onlywire.
So how can a tribe leverage from Google’s Caffeine Update?
If you’re a part of an online tribe community, no doubt you’ve already witnessed some pretty amazing results for your personal blog. Now imagine taking these results and catapulting your marketing efforts into the stratosphere, by creating a specialized ‘content pinging’ tribe within your community. So instead of just concentrating on your blog, they use Onlywire to ping your Ezine articles, your hubs, your lenses, your opportunity reviews etc etc. Now thats what I call powerful! In fact in the age of Google ‘caffeine’, you’d be crazy not to brainstorm ideas on forming more advanced marketing tribes within your community. I know I will be after this post :)
If you have any thoughts to add on the recent changes to Google’s indexing algorithm, I’d love to hear from you in the comments section below. I’d also love to hear what kind of advanced strategies you’re using within your tribe.