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The Secret To Maximizing Googles Latest Indexing Update

How to beat google through an online Tribe Syndication community!

The latest update to Googles indexing alogorithim, otherwise known as the ‘Caffeine Update’ has now made ‘activity’ more important than ever before.

Here is a snippet from Google ‘s official announcement“Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before”.

So essentially, including ‘fresher results’ now means that Google is indexing social activity such as Twitter, Facebook, comments etc at lightening speed.

Over the last few months I’ve watched top affiliate marketers make it to the first page of Google (and even hit # 1) for their keyword in under a week. Guess what their secret has been? An intricate combination of activity!

Here are a few of their secrets to getting first page Google rankings…

Generating link activity to their site by commenting on other high PR sites, waiting for the comment to be approved and then ‘pinging’ the search engines to let them know there’s been ‘activity’ on the site through services such as http://pingoat.net .

Writing 10 ‘keyword’ specific articles and submitting them to a powerful combination of social networking sites, article sites and social bookmarking sites. Followed by pinging the newly created URL’s and then creating rss feeds. Submitting the feeds to the top feed aggregators. (This was all done in a specific, well planned order).

If all this pinging and submitting sounds confusing, don’t worry it was for me too! The above strategy seemed quite complex at first until finally the penny dropped. It all boiled down to ‘activity’! Of course these guys were expert affiliate marketers and so they had their sites correctly optimized for their keywords but… A significant part of their first page results came from a calculated amount of pinging, comments etc that all led to letting Google know their site was alive and kicking!

Whilst relevant quality backlinks still remain an important factor, ‘freshness’ of content has never been more important. And guess what counts as fresh content on your blog… If you guessed comments, you’re correct.

If you don’t have a high traffic site that ‘organically’ creates lots of activity, RSS subscribers, pings etc, the way to get the big Google bot’s attention is to join an online tribe community that creates the activity for you. Imagine how much more powerful the above strategies could have been for these guys if they had a tribe submitting their content to 43 social bookmarking sites using powerful tools like Onlywire.

So how can a tribe leverage from Google’s Caffeine Update?

If you’re a part of an online tribe community, no doubt you’ve already witnessed some pretty amazing results for your personal blog. Now imagine taking these results and catapulting your marketing efforts into the stratosphere, by creating a specialized ‘content pinging’ tribe within your community. So instead of just concentrating on your blog, they use Onlywire to ping your Ezine articles, your hubs, your lenses, your opportunity reviews etc etc. Now thats what I call powerful! In fact in the age of Google ‘caffeine’, you’d be crazy not to brainstorm ideas on forming more advanced marketing tribes within your community. I know I will be after this post :)

If you have any thoughts to add on the recent changes to Google’s indexing algorithm, I’d love to hear from you in the comments section below. I’d also love to hear what kind of advanced strategies you’re using within your tribe.

Michaelé

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43 Responses to The Secret To Maximizing Googles Latest Indexing Update

  1. Michael Novak August 17, 2010 at 12:23 am #

    This is EXCELLENT content Micheale. Thank you so much for sharing it!

    I will be looking at how to implement this very soon. Thank you again!

    ~ Michael Novak

    • Michaele August 18, 2010 at 12:17 pm #

      Hey Michael,

      Glad to hear you got something out of the post.
      If you want any help with setting up the right syndication tools for your tribe, just connect with me on skype.

      Michaelé

  2. Donna Merrill August 17, 2010 at 2:57 am #

    Holly Smokes! This is awesome. I’ve heard talk of it, but you have put it together so simply and gave me the courage to do this.
    Others have passed the word on, but I was too confused to read the second sentence. Great Job! Thanks so much, I am blessed to know you.
    Donna

    • Michaele August 18, 2010 at 12:19 pm #

      Thanks Donna and likewise from my end :)

      If I’m explaining it in a way that sounds simple, I’ve done my job then.
      I think we have lots of powerful stuff in development at the moment. I’m excited!

      Michaelé

  3. Nat August 17, 2010 at 9:54 am #

    Hey Michaele

    This is an awesome article! It goes without saying that I am already looking at pingoat! All the pinging and submitting did sound confusing but when you break it down and relate it straight back to our “Tribes and Syndicating” it all made perfect sense. Im not the savviest SEO/Google person but this I totally get!
    thanks for sharing the fabulous info… it was definitely worth the wait ;-)
    cheers
    Nat

    • Michaele August 18, 2010 at 12:24 pm #

      Hey Nat,

      I’m not the savviest seo person either and even I got it.
      Our tribes have now become more powerful than ever. I’d go as far as to say if you care about rankings, you absolutely can’t do without one.
      Oh and thanks for giving me the nudge I needed to get this post done!

      Michaelé

  4. Mary Lou Kayser August 17, 2010 at 11:08 am #

    Hi Michaele,
    After reading your response to my post about Google, I had to head right over here to your blog and read what you have written about Google “caffeine” and the speed at which things are happening these days for bloggers and online marketers based on “fresh” activity.

    What you have written here does indeed seem like a lot at the outset, but one thing I have learned from my time online is that there is definitely a systematic way to get ranked if you know what to do, and are up to speed with the latest changes (that seem to happen oh so often).

    I am impressed with the depth of your knowledge related to this topic. I have so much to learn, and you outline complicated information so well. This is not the sort of topic most people tackle every day, and I am grateful that you have gone into detail about how to ping posts, articles, Squidoo lenses, and the like. Yet another tool to learn how to use effectively!

    Taking our Tribes to the next level is a logical extension of the things Google has set in motion with its algorithms. When like-minded people band together to help each other grow and prosper, so much more is accomplished for everyone!

    Mary Lou

    • Michaele August 18, 2010 at 12:43 pm #

      Hi Mary Lou,

      Great minds think alike hey! Incredible that we were both thinking of the same topic at the same time!
      I have lots to learn in the seo arena too but it’s amazing how simple some of it becomes once you break it down.
      (I like to spy on people until I can work out what they’re doing and then pull all the bits and pieces apart lol).
      As you mentioned, getting ranked definitely requires a systematic approach and thats where online tribes play a huge role in completing the final tweaks.

      I can’t wait to see the impact ‘specialized’ marketing tribes will have.

      Michaelé

  5. Louise Steiner August 18, 2010 at 12:38 pm #

    Thank you so much for that great article Michaele. I have just been getting my head around SEO optimising my posts and article marketing, so this information is very timely for me. Things are moving so fast, it’s not always easy to keep up with Google’s latest, so thank you for sharing this valuable information.
    Louise

    • Michaele August 22, 2010 at 11:12 pm #

      Hey Louise,

      As always, things keep moving at lightening speed on the internet but there are certain factors that I can see a huge sway towards…
      Social sharing and interaction. I’m certainly not an SEO expert but it seems clear to me that Google is wanting more and more to provide the freshest content. Which of course comes from the Social Networking sites! And this is where I’ve seen the strategic pinging etc play a role when the experts get first page results in a matter of days.

      Michaelé

  6. Joe Emmet August 18, 2010 at 4:26 pm #

    Hi Michaele,

    Have to agree with Michael. It is great content. However, I probably fall more closely in line with Donna’s category. . .this is a bit over my head (but not for long, because I have a great tribe LOL!).

    Mary Lou hit the nail on the head (as did you). Everything can (and should) be broken down into systems that speed up and improve the process of bot (teling) up Google.

    Nat, I’m right behind you, googling “pinging,” “high PR sites,” and “Feed Aggregators” so I can get a handle on this before next week.

    Looking forward to our syndication next Tuesday and to continuing this conversation further.

    Joe

    • Michaele August 22, 2010 at 8:49 pm #

      Hi Joe,

      I totally relate to the ‘it’s a bit over my head’ part, as I had always just thought I would pay someone to optimize content for me when I needed it.
      But…. Then you dig a little here and a little more there and low and behold, it becomes fascinating! At least it did for me :)
      The coolest thing is, I’ve found software that literally tells you what to do for some areas and other software that helps you check out the competition.
      Oh and re searching for high PR sites, I’ve got format for google that makes it super easy that I can share with you.

      Michaelé

  7. Scott Scales August 19, 2010 at 11:00 pm #

    Hello Michaele,

    I enjoyed the post today. I agree it is all about writing good content, but you also need to make sure your content has activity. A tribe is a super way to get activity on your content… then add in all the other things like rss feeds, pinging, etc. and you have a recipe for traffic and success.

    Scott

    • Michaele September 1, 2010 at 10:34 pm #

      Hey Scott,

      I don’t know what’s going on with Akismet but I just found you in my trash bin. Oops!
      We have an amazing tribe and I’m just about to take it to the next level with the rss and pinging side. Are you in?

  8. Val Wilcox August 20, 2010 at 4:25 am #

    Michaele,
    I hear what you’re saying, yet am not quite sure how to implement all the tactics. I do hope you are willing to share your tips more in our Tribe. I would thoroughly enjoy a webinar on this!
    Val :)

    • Michaele August 22, 2010 at 10:01 pm #

      Hi Val,

      I’m absolutely more than happy to share everything I’m learning. That’s where the value is in our Tribe as we all get to pick each others brains!

      Michaelé

  9. Marty Ware August 20, 2010 at 6:02 pm #

    Nice to see an SEO article that follows what I have been teaching my students. Although some of these principles some may say haven’t been tested “such as social interaction” remember that interaction creates fresh content.

    “And the search engines just love new updated content” If they are coming back to find this fresh content then you are on your way, because an often returning google bot or search engine spider is EXACTLY what you want!

    Marty Ware
    The SEO DAD

    • Michaele August 22, 2010 at 10:11 pm #

      Hey Marty,

      Nice to hear from someone that has way more knowledge on SEO than I do!
      I agree that an often returning search engine spider is what everyone wants (including me), but many people haven’t yet cottoned on to the fact that comments etc create the fresh content that Google wants to see. Anyone who is a part of a syndication community right now should be totally excited.

      I appreciate you :)

      Michaelé

  10. Nick Logan August 21, 2010 at 6:29 am #

    Michaele…

    You are amazing. This is so crucial to those that are already Tribin to understand. Usually when google makes a change it is bad news for our industry…

    Not if you are already blogging and Tribin it up. We are way ahead of the game and it’s so exciting. As you said, having your own Tribe is no longer an option.

    • Michaele August 26, 2010 at 10:26 pm #

      Nick,

      Thanks for your incredible feedback.
      We are in luck with google this time for sure. Whilst there will always be factors we don’t know about their algorithm, it’s so great to know that we’re a part of an essential movement going forward.
      I really think we have only just scratched the surface here, so exciting times ahead!

      Michaelé

  11. Darkbird18 August 21, 2010 at 10:50 am #

    Be careful about Google because there more to them then it seams, big brother is watching.

    • Michaele August 22, 2010 at 10:37 pm #

      Ha ha, yes they certainly are watching and gathering our data from services they own such as feedburner and the Google tool bar!

      Michaelé

  12. Kary Rogney August 21, 2010 at 3:54 pm #

    Michaele,

    I’m constantly learning about SEO.
    It’s always changing and there’s
    a lot people can do. I appreciate
    you packaging up some of the latest
    pieces of the puzzle for us to look
    over.

    And of course, we know that online
    tribes is where it’s at… Glad
    to be tribin’ it up with you!

    All the best,
    Kary

    • Michaele August 22, 2010 at 11:05 pm #

      Hey Kary,

      Yes SEO is ever evolving for sure and there are so many factors involved with on page and offline optimization.
      One thing I’m pretty sure of though, is that the importance of ‘social activity’ is here to stay.
      It makes perfect sense given that human votes are going to be more trustworthy than many of the blackhat techniques.
      How awesome is all of this considering the incredible community we have. Bring it on Google!

      Michaelé

  13. Kim Jensen August 24, 2010 at 1:49 pm #

    Wow! You super genius! Could we get a ‘content pinging tribe’ goin within our tribe? I wanna do this…Who do I talk to within the tribe to get your ideas up and going? (I bet now you wish you kept your mouth shut!) Would you at least be willing to set something up on a skype call or webinar where we could all listen in and ask questions? I’m going to pingoat right now.

    Thanks Michaele.
    Your friend, Kim

    • Michaele August 26, 2010 at 10:32 pm #

      Hey Kim,

      I’ve never been called a super genius before but I’m open to suggestions ;-)
      I think we can set this up for sure. In fact going forward, I think everyone is going to need to form a specialized tribe just for this purpose.
      Let’s pool all of our wisdom and talents together and do a brainstorm.

      Michaelé

  14. Don Enck August 25, 2010 at 8:25 am #

    Michaele,
    WOW, you have been doing your homework! After our short chat yesterday I knew you were up to something but I had no idea it was this. You’ve managed to take what has been a very complex subject for me and break it down into to some simple steps. I know there is a lot more to it but you have cracked open the shell so that we can begin to see how it works.

    I agree with Val…bring on a webinar! You have so much to share and thank you for sharing your learning with us.

    • Michaele August 26, 2010 at 10:39 pm #

      Hi Don,

      Yes I was cooking up something and it’s about to get bigger lol. Just need to attract the RSS expert into our circle to complete the final puzzle!
      I’m glad my post was able to add a tiny bit of simplicity to an often daunting (if not dry) subject.
      Let’s work on that webinar once I get a few more pieces under my belt.

      Michaelé

  15. Kellie Hosaka August 25, 2010 at 1:53 pm #

    Aloha Michaele,

    Thank you for a very interesting and very informative blog post! Wow, my head spins on some of this SEO stuff, however, syndication and activity does make sense to me.

    Also, when people are talking or commenting, it obviously does mean there is interest which Google is picking up. Thank you so much for this very valuable information.

    Much love & aloha,
    Kellie :)

    • Michaele September 1, 2010 at 10:38 pm #

      Aloha Kellie, (it’s time I learnt the lingo!)

      It was only a short while ago that all of the seo stuff was making my head spin too. But guess what, most of my secret weapons are actually tools.
      Some are free and some are paid but they do all of the amazing work for me!

      Michaelé

  16. Darcie Newton August 31, 2010 at 9:44 am #

    Michaele,

    Thanks for a great article. I’m new to blogging but hooked up with a tribe early on and the commenting has not only increased traffic to my site but has given me the encouragement to continue. Those crickets can be deafening when the comment counter is at 0.

    I absolutely love the idea of a content pinging tribe…count me in if you get one started. Glad to have found your blog (through a post on the Empowered Blog Page on Facebook).

    Darcie

    • Michaele September 2, 2010 at 8:26 pm #

      Hi Darcie,

      Glad to hear you hooked up with a tribe early in the piece as it can be so disheartening in the beginning if you don’t have cheerleaders for your blog.
      And yes the crickets sure are deafening as that was my blog in the early days!

      I’m working on ideas to get the content pinging tribe going so lets stay in touch.

      Michaelé

  17. John Naismith September 7, 2010 at 10:26 pm #

    Michaelé, it’s taken me a while to stop and take the time to read this post.

    Thanks for investing the time (quite a bit I expect) to expose the many parts of the puzzle in a concise and easy to understand way. Having said that, a Skype chat on the subject would be great to make sure that I am ‘getting it’ completely.

    Cheers.

    • Michaele September 17, 2010 at 7:27 pm #

      Hey John,

      Great to see you here.

      Yes I did loads and loads of research before I wrote the post. It kinda never ends really!
      Happy to share what I know on skype anytime.

      Michaelé

  18. Jym December 7, 2010 at 6:30 pm #

    Hey Michaele,

    Great and value packed post. Just found you through a video of yours on Oliver Tausend’s blog, and love what you’re putting out here on your blog.

    I’ve learned some basic SEO but strategic pinging and submissions still feels like ‘the deep end’ – I’d love to get it worked out properly and your post has brought me a step closer.

    Thanks for sharing!

    Jym

  19. Michaele December 8, 2010 at 3:41 pm #

    Hey Jym,

    I really appreciate your feedback and I’m glad you enjoyed the post.

    SEO used to be something I was so resistant to learning, as it all just seemed over my head! But it’s amazing how over time all the bits and pieces start coming together. I still have a long way to go though.

    Loved the post you did on SEOpressor. What an amazing tool hey!

    Michaelé
    P.S. I have a video on Oliver’s blog?

  20. Larry Rivera December 17, 2010 at 3:22 am #

    Hi Michaele,

    Great article and video. I came across this post because of research I was doing on tribe syndication. You are right, search engines love it when a site gets lots of comments.

    Thanks for sharing
    Larry

    • Michaele January 20, 2011 at 9:17 pm #

      Hey Larry,

      Having just read your post, you did some awesome research on tribes! Loved the video intro you did with your new guitar :)

      Michaelé

  21. Kim January 13, 2011 at 3:39 pm #

    Hi Michaele,

    Really an informative article. For me, publishing original and valuable content on regular basis has always been great trick to let search engines index your site faster and better. Let’s do what they want and they will love your site!!

    • Michaele January 20, 2011 at 9:43 pm #

      Hey Kim,

      You are absolutely on the mark with valuable content!

      Couple that with the fact that valuable content creates Social Media interaction and your on a winner!

      Thanks for contributing to the community here.

      Michaelé

  22. Joe September 15, 2011 at 9:18 pm #

    There is an well said term for Seo do anything to grow rating.
    The fast indexing of pages is really essential.
    Your tip of http://pingoat.net is very good and it helps for our site details every time.

    • Michaele September 15, 2011 at 9:37 pm #

      Hi Joe,

      In the online arena we all want fast indexing of pages that’s for sure. Pingoat, as well as tribe syndication is an awesome way to speed up the process.
      In terms of growing your ranking, keep your eye on the upcoming impact of Google author rank. This is going to make a huge difference to your click through rate. Blog post coming shortly :)

      Michaelé

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