Have you ever wondered why your Network Marketing team isn’t duplicating as fast as you’d like?
Depending on how closely you’ve looked at the culture you’re creating within your organization, these 3 key points could be the make or break in your teams success.
Are your new team members motivated by money or recognition?
Have you immunized them against rejection and taught them how to celebrate low points?
Are they immediately armed with the tools they need to get a new person started independently of you?
Ok so lets dive straight into the first crucial step in creating a downline explosion for your team.
If you thought money was the only motivator behind someone joining your team, think again!
When you were a child, if your teacher had have given you a choice of earning $20 to or the chance to be recognized as the top achiever in your chosen passion, which would you have taken? I suspect recognition would have outweighed the $20.
Fast forward to adulthood, not only do people rarely receive recognition, they already feel they have failed in many areas of their life. They can’t pay bills on time, they can’t make their kids first soccer match, they have to be at an important meeting the day of their daughters first ballet performance.
Now, added to their already stressfull life, you’ve offered a possibility for them to get out of silent desperation, a chance for them to feel successful and acknowledge their capabilities. So driven and excited to change their circumstances, they follow your coaching. They call 20 warm market people, or create their first ad or get started with social media. So far they’ve had zero sales, one guaranteed sign up who bailed and one totally abusive email. Are you on the phone celebrating with them? You should be and here’s why…
The Law Of The First (Small) Win
Mark Hoverson covers this in his training on Transformational Teaching vs Dictatorial Teaching.
Quote “People will return to the place where they feel appreciated, validated, inspired, challenged and helped in growth.”
The key here is to make it incredibly simple for people to feel achievement. You must acknowledge and applaud ANY and ALL progress!
The first time they pick up the phone to talk to someone.
The first time someone hangs the phone up on them.
Their first piece of content.
Their first guaranteed sign up that bails.
How do you applaud and have your team celebrating the so called negatives? Because you immunize them from day 1.
It’s critical to be absolutely honest about what they might encounter and what it really takes from the moment they start, if not beforehand.
Tell them right from the beginning:
“Hey, you are going to catch people on a bad day that might hang the phone up.”
“You might get so called ‘big hitters’ who join you and do nothing, but thats ok because the fact that you attracted such a high calibre person means you’ll do it again”.
That person who absolutely promised they were joining, suddenly doesn’t return your call. “Thats ok, people do that kind of stuff, it’s just human nature.”
The key here is to keep your team feeling like they are winning and progressing, even throughout the setbacks.
If you want people to duplicate, you need to tell them everything you’ve done to learn and grow. Don’t hold back on the influential courses you’ve done, the amount of books you’ve read, the weekends you gave up, the late nights. There is no need to be in fear that this will overwhelm or be too much for someone new. People will move mountains to send their kids to the right school. But they can’t do this in your opportunity if you play down what it takes.
Another reason duplication stagnates, is because your new team members don’t know what to do with somebody new. They don’t have the confidence in getting their own new recruit started, so they subconsciously block attracting any new team members.
This is where a welcome system and blueprint is critical for new distributors
Without this, not only will you create a needy downline that need you for everything, you won’t have a template for newbies to duplicate. This blueprint is where you cover your team training resources, corporate resources and training, tech support, your availability and basically set the culture for your team. A simple one page site works best, but if you don’t have the resources to create one, setting up a blog with a static page will work just as well.
Let’s cover some ideas for this webpage to get your team duplicating and working almost independent from you.
- Welcome video and overview on what’s included on the page and why they need to follow it.
- Point out the importance of signing in to your autoresponder system so they can stay plugged in to team updates. (Keep this part as close as possible to the top of the page and emphasize the importance of opting in immediately)
- Give a brief overview on what they are about to embark on and what it’s going to take to realize their goals. Be honest and down to earth here. This is not the time to be hypey about your opportunity. They are already ‘sold’ on your business so now is the time to get into the meat and potatoes.
Next, go through the exact steps they need to take in order to be fully plugged in to all of the available resources. Write a blurb under each step explaining the importance of completing certain tasks immediately. Weave parts of your own story into the tasks to make them relatable. E.g. “When I first started, I had no idea what an autoresponder was and used to spend xyz amount of hours each week just updating people individually. Now I can be in Fiji with my family, knowing Aweber is sending out my welcome emails.”
Make it crystal clear that their sponsor is not the ‘go to’ person for technical questions but include where they can go for help with each step. E.g. Godaddy has excellent 24/7 tech support that can walk you through a domain redirect, Aweber has video tutorials and live chat etc. Become comfortable with telling people to ‘google it’. If you allow your team to call you every time they are stuck, your will create a needy downline that will drive you nuts! This welcome page is a chance for you to instill a culture of independance from day 1.
- For our weekly training webinars, register here.
- Upcoming live events are listed here. Check the next event now.
- Business overview webinars times are listed here.
- Enter your details here for corporate updates.
- I use and highly recommend Aweber for your autoresponder, click here to set up your account.
On the next part of the page, you want to cover some of the courses/resources that helped you get started. If you are an affiliate for any of the products you recommend, it’s a no brainer to use your own links. Again maximize this by weaving your own story in. What this course taught me, why I couldn’t do without this resource etc.
The final part of the page is where you really get into the nitty gritty with the focus being on leverage, independance and duplication.
- Clearly state your hours of availability.
- Clearly state corporates hours and contact details.
- Be crystal clear about questions that should be directed to corporate e.g. my product hasn’t arrived, I can’t login to my back office, will my left arm drop off if I take X product with such and such medication etc etc.
Network Marketing offers an incredible opportunity to create financial freedom, however without setting the foundations from day one, you can easily find yourself back in a full time job, surrounded by needy volunteers.
How you welcome people into your business, sets the bar for how they will (or won’t) bring other new people into their business.
How you applause a new person, also sets the bar for how your newbies will applaud and acknowledge other new team members.
I would love to hear what systems you’re using in your business to ensure newbies feel competent in duplicating.
Please do pop your thoughts/suggestions in below so others in the community can benefit.