How to quickly cultivate a leadership mindset to fast-track the success of every new person you sponsor.
While it’s common knowledge that 97% of people who join a Network Marketing company fail, even fewer go on to become leaders. There is a solution and I don’t think it’s talked about as early in the sponsoring process as it could be.
If someone puts their hand up and says they’re ready to ‘go for it’, they need to know that there are key traits that leaders in this industry have that set them apart from the masses.
Although there are many qualities that leaders have, there is one habit that successful MLM leaders adopt that literally ensures they become an attraction magnet.
Network marketing leaders are the ones who are willing to go and specialize in a skill that the huge majority of people are either unwilling, or too lazy to master.
If you are a leader in Network Marketing, no doubt you’ve had your share of followers who say they wish they could master a particular skill that you have. While it might be great to have admirers, how often do we tell someone new in our team to go and master or specialize in a skill that we don’t have.
Or even worse, how often do we ignore or not take the time to find out a new persons existing skills. E.g they are brand new to MLM but have a background in copy writing or Photo Shop. While this may not sound like much on the surface, how about if you found out that due to Joe Newbie’s copy writing skills, every ad your team published pulled in more leads than the competition…
In the past, I spent a lot of my time coaching people on how to learn the same skills that I had. I’ve since learned, it makes more sense to have been encouraging people to specialize in and develop skills that are unique to their own talents.
If I am teaching people to duplicate my skills, how do they shine and become leaders in their own right?
Well essentially they don’t, they just become a ‘mini me’. I’m not talking about the fundamentals that everyone needs to learn when starting out, I’m talking about learning valuable skills that the majority won’t take the time to learn.
Specialized skill sets are what separates leaders from the crowd and the fastest way to increase the number of people that follow you, is to go and increase the value you have to offer others. The more valuable you become the more people will naturally be attracted to you.
Apply your value to your marketing system and you’re 90% ahead of the crowd already.
Three points that should be taught to fast track the leadership mindset with every new person you sponsor:
- Market yourself: Learn skills that the average person won’t. Become the ‘go to’ person for something in your niche.
- Market your system: If you want to stand out from the crowd rather than blend in with the masses, don’t use your companies generic system. Get creative and develop a system that people are chasing you down to be a part of.
- Market your company: Get your belief levels up to a 10 out of 10 asap. Go to live events and get the social proof you need to be genuinely proud of and passionate about the company you’ve chosen.
If you’re looking for a way to start standing out, the first thing you need is a platform that allows you to begin sharing your value with the world. The most powerful tool I know of, is starting your own WordPress blog. Once you have this in place, it becomes your very own valuable piece of real estate on the internet. And it’s an incredible avenue for sharing what you’re most passionate about!
How about you, do you encourage your team to start standing out?
I would love to hear what kind of skills you encourage your team to develop in the comments below.